How the John Lewis Christmas Advert is a Perfect Story

Ok, so no story can be perfect perfect, but this advert is a fantastic example of wonderful storytelling. There’s a lot us writers can learn from it about crafting stories. It has all the right ingredients to make it a stunner, and pulls them together with style and elegance, and for something that is just [...]

The First Post

Shiny new blog alert!

This feels weird.

I’m quite an established blogger now – I am co-owner and editor of fashion blog Girl in the Lens, which is just over a year old and has been doing pretty well in the UK blogosphere – so it’s strange for me to be looking at a blank [...]